"Roots Ventures’ invested in Smytten as our first institutional investor Given Smytten is a unique concept and business model, Roots ventures team with their deep insights and expertise on consumer brand space was very quick to understand the large opportunity and build conviction where many other investors we were talking to were looking for comparable In the last 3 years of journey of building Smytten together with them, they have truly embodied the founder first approach helping us in every step and have strengthened their belief in us by investing in every subsequent round of fundraise"

“We had received many term sheets from established and well known funds for our pre series A round at a valuation higher than what Roots Ventures was offering We still chose to partner with the fund as we saw the benefit of having them on board during our early interactions They conducted themselves as equals, no high horse behavior or backseat driving We were right in our judgement to have the Roots Ventures team as our partner as two years later when we were eager to align with a strategic partner for our next phase of growth, they completely supported us and did not stand in the way of the transaction We ensured we gave them a good exit and this was a win win situation for all!”

Japan is one of the few investors I know who have had a successful track record for more than a decade picking winners across his funds and business cycles He is also one of the early shareholders in Paytm when he invested in us from his first fund at IDFC I am happy to be an investor in his alternative investing platform

“They led our first institutional round at an early stage in our product cycle Their conviction paid off when we had global leading investors invest in us within 6 8 months of their round Since I have been on the other side of the table, the team's Founder first approach is commendable Their constant support throughout our journey has motivated us to reach remarkable heights”